The Brand Meaning
1HUNDY is a brand that has one simple message, give 100% (or 1HUNDY) to whatever you are doing. Success is only achieved when you give absolutely everything you have; effort, dedication, discipline, concentration, focus, drive and determination.
Background
1HUNDY was designed and created through a life long desire to produce a meaningful brand in the sports and fitness industry. It portrays the very meaning of what is needed to achieve results at every level of fitness or whatever stage of life you are in. It provides a constant reminder to whomever wears it, giving anything less than ‘1HUNDY’ is not an option if you want to achieve your goals.
Colour & Style
At 1HUNDY we are aware that everyone likes different colours and styles of branding. So we have designed two core brand options, the black edition and the white edition. Each edition encompasses our 10 categories of fitness. The range is designed to remind you of your goals and refocus your mind to help achieve them:
Storm (Dark Grey): Represents drive, disruptive, relentless in the pursuit for domination.
Pure (White): Signifies clarity of mind, a laser-focused approach, a sense of balance and simplicity.
Power (Blue): Provides a foundation of strength, commitment and determination to succeed.
Passion (Pink): Represents a passionate, empowered and bold approach to challenges.
Endure (Purple): Embodies endurance and stamina with an unwavering dedication to complete everything.
Energise (Orange): Delivers a constant flow of energy, an uplifting and positive desire to breathe life into any situation.
Resist (Red): A resistance against defeat, an unbreakable will to push back against difficulty.
Reactive (Yellow): The ability to be responsive, quick and resilient, with the confidence to stand strong against pressure.
Revive (Green): The ability to recover and come back revitalised, regenerated, in a ready-state for anything.
Hydra (Turquoise): The lightest form, a flow state, with flexibility, finesse and agility, an inner strength with a clear head.
Design & Creativity
At 1HUNDY we have a long history of creativity, design and industry insight. Our creativity is based upon understanding trends, in-depth knowledge and extensive experience in the creative digital industry and the sports and fitness space.
